A Simple Way to Improve Your Blog
Aside from choosing great titles, there’s another tremendously effective thing you can do for your blog.
The title is indeed the most important part of a blog entry. But after you’ve gotten someone to start reading, you have to hold the reader’s interest. And the way to do that is not all about subject matter. So many blog entries have great subject matter, and still they’re… well… boring. Even interesting content is boring if it’s presented in the wrong way. On the other hand, many blogs address everyday subject matter in a way that engages the reader.
How do you bring this to your own blog?
Don’t just present the solution. Rather, start with the problem. Don’t just tell us what happened. Rather, tell us how important it was and how likely it was to turn out badly. Before you tell us what you want us to know, make us want to know it. No one cares about the deep wisdom you have to offer until we feel the pain and passion that goes along with it.
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